LukeW Interface Designs
Functioning Form: Context, Consistency, Clarity, Control.
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Audio: Luke Wroblewski on Form Design

05.09.2008 by LukeW

I recently had the pleasure of talking with Tom Crawford, CEO of VizThink, about my Web Form Design book and its relevance for the visual thinking community.

Check out the podcast with video on the VizThink site.
Download the audio as an mp3 (21.6 MB)


In the interview we discuss:

  • Why web form design is important
  • If form design is everywhere, why are there so many bad forms?
  • What are some of the common mistakes web form designers make?
  • What are the Top 3 tips for improving web forms?
  • Why do good designers create bad forms?
  • What is the disappearing form?
  • How does web form design relate to visual thinking?

web form design
For more on Form Design...
Check out Luke's book about Web form usability, visual design, and interaction design considerations: Web Form Design: Filling in the Blanks.

 

Web Form Design: Filling in the Blanks

05.04.2008 by LukeW

web form design

My new book, Web Form Design: Filling in the Blanks is now available for purchase in both paperback and digital editions.
order book!
Paperback and free PDF edition from Rosenfeld Media

Order the book from Amazon.com
(paperback only)

Description
Forms make or break the most crucial online interactions: checkout (commerce), registration (community), data input (participation and sharing), and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging Web forms. See Complete Description...

Testimonials
"Luke's book is by far the most practical, comprehensive, data-driven guide for solving form design challenges that plague every interface designer. It is an essential reference that will become a must-read for many years."
Irene Au Director of User Experience, Google

"Luke Wroblewski has done the entire world a great favor by writing this book. Online forms are ubiquitous and ubiquitously annoying but they don't have to be. Wroblewski shows Web designers how to present forms that gather necessary information without unnecessarily badgering and annoying visitors. With deft explanations and clear examples, he presents a clear case for better Web forms and how to achieve them. This book will help you every day."
Alan Cooper Chairman, Cooper; author, The Inmates are Running the Asylum

"If I could only send a copy of Web Form Design Best Practices to the designer of every web form that's frustrated me, I'd go bankrupt from the shipping charges alone. Please. Stop the pain. Read this book now."
Eric Meyer author of CSS: The Definitive Guide

"Form design has historically been an afterthought, a partial chapter in past web design primers. Thankfully, we now have Luke's indispensable best practices in print. This book will now sit on my desk whenever I'm designing an application."
Dan Cederholm Principal, SimpleBits; author of Bulletproof Web Design

More Testimonials...

Book ContentsThanks to everyone who helped make this book possible! Especially the teams at Rosenfeld Media and Etre, and all the designers who helped contribute ideas, perspectives, and review time.

 

Web Form Design: All 218 Images Online

05.01.2008 by LukeW

Web Form Design

All 218 images from my new book, Web Form Design: Filling in the Blanks (including the front and back covers) are now available for download under a Creative Commons license:

Web Form Design: Filling In the Blanks (book illustrations)

The book itself is on its way to the warehouse and will go on sale tomorrow morning. That means your last chance to sign up for a notification email and discount on the book is today!

 

Audio: Filching Design

04.25.2008 by LukeW

Filching Design
At SxSW 2008, I had the pleasure of speaking on the Filching Design: When the Shoe Fits panel with Lindsey Simon (Google), and Skip Baney (Apple). We discussed the motivations, benefits, and drawbacks of reusing code or design elements (interactions, layouts, colors, etc.) found online.

An audio broadcast of the panel is now available:
Filching Design: When the Shoe Fits (27.4 MB MP3)

Notes on the panel:
SxSW 2008: Filching Design

 

Audio: Why Logos are Irrelevant

04.23.2008 by LukeW

Why Logos are Irrelevant
I had the opportunity to join Brian Zmijewski's Why Logos are Irrelevant panel at SxSW 2008 along with Christina Wodtke (LinkedIn), and Jeremy Britton (Zurb Inc.). While the panel title might suggest we advocated the death of all logos, the heart of the conversation was about the shifting value of logos in a world of infinite shelf space, digital identity, and the rapid iteration online products and services are afforded by low barriers to entry.

An audio broadcast of the panel is now available:
Logos: Why They're Irrelevant and Can Actually Hurt Your Business (27.9 MB MP3)

Notes on the panel:
SxSW 2008: Why Logos are Irrelevant

 

Event: Influencing Strategy by Design

04.20.2008 by LukeW

Influencing Strategy by Design
On Saturday May 10th 2008, I’ll be teaching a full-day course, Influencing Strategy by Design, for mid to senior level designers on how to influence and improve strategic decision-making within their department or company.

This eight hour, hands-on course will be co-taught with Tom Chi as part of the Involution Master Academy (an educational program for experienced professionals in design and related fields) in Sunnyvale, CA. Attendance is very limited to ensure each participant gets extensive hands-on time with the instructors. Registration opens today so get in soon if you’re interested.

Topics Covered
  • Key Take Aways: At a high-level we advocate these for any designer or design team interested in expanding their strategic involvement or influence.
  • Organizational Dynamics: Lack of organizational influence is frequently blamed on either reporting structure, or a lack of organizational understanding about the role of design. While both of these factors may be in play, focusing only on them to increase influence is unlikely to yield results.
  • Metrics: Taking the initiative to measure and track explicit customer experience metrics provides designers with a significant amount of leverage during strategic planning and product design.
  • Design Skills: We’ve distilled four attributes central to design that provide unique value to strategic decision-making.
  • Executive Presentations: When working on strategic initiatives that impact business direction, more likely than not, designers will need input and buy-in from key stakeholders.
The Official Description
This full-day course will teach designers how to greatly expand their influence by synthesizing and articulating clear, actionable business and product strategies. Often, career opportunities for designers are artificially limited by org charts that fail to fully capitalize on the galvanizing role that design can have beyond product or marketing. This course empowers designers by giving them tools to impact strategy, by illuminating important decision-drivers like market or user research, web analytics, financials, and product reports.

Created for experienced designers who want greater influence over strategic decision-making within their department or company, this hands-on course will immerse you in principles for communicating and influencing strategy and teach you and practical skills and techniques through group activities with Luke and your fellow students. By the end you will have new insight into the untapped potential that your design skills have to transform your career. See complete course details.

Hope to see some of you there!

 

IA Summit: Content page design best practices

04.15.2008 by LukeW

In my Content Page Design Best Practices talks at IA Summit 2008, I presented a framework for thinking about how to optimize content pages for the dynamic ecosystem of the Web instead of the structured hierarchy of a Web site.

Content
Download the slides:
Content Page Design Best Practices (4MB PDF)

Notes from my talk:
Fulfilling the Promise of Content Pages -Geo Voices
Content Page Design Best Practices -kev/null
LukeW's Content Page Design Best Practices -Whitney Hess
Content Page Design Best Practices -Roger Zender


Official Description:
In today’s social, distributed, search-driven Web, customers are finding their way to Web content through an increasing number of distinct experiences. Yet when people arrive at most Web pages, the experience they get isn’t optimized for this context. Instead, the vast majority of content pages online remain more concerned with their own context than the context of their users: where did a user arrive from and where are they likely to go next? These pages remain designed as if they were primarily accessed from a Web site’s home page or a carefully thought-out selection from the site’s information architecture.

To address these issues and more, this talk outlines a set of best practices for Web content page design that focuses on appropriate presentations of content, context, and calls to action. Specifically: how can content be optimized to meet user expectations as they arrive from a diverse number of access points; what is the minimum amount of context required to frame content appropriately; how can the most relevant calls to action be presented to maximize user engagement? Applying these considerations enables information architects to deliver content experiences that take full advantage of emerging opportunities online and the existing assets within their Web sites.

 
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