Event & Discount Code: User Interface 13 Conference

by Luke Wroblewski September 5, 2008

User Interface 13 ConferenceOn October 13th I'll be presenting a full day workshop on Visual Design for the Web: Communicating with Customers at User Interface 13 Conference in Boston, MA. In addition to the workshop, I'll be doing a featured talk on Content Page Design Best Practices on October 14th.

If you’re interested in attending, feel free to use my conference discount code (WROBLEWSKI) to receive $30 off each single day registration; or $120 off and a free limited-edition UI13 Flip Ultra video camcorder for a full 4 day registration.

Visual Design for the Web: Communicating with Customers

Does your Web site's visual design communicate what your site provides and why it matters? Do the visuals help convey your organization's value to users? Your site's visual presentation has a much greater impact than just making your site "pretty." It helps to organize information for your users, provide an emotional impact, and direct your audience to the important elements they’ll use to achieve their goals, whether that’s finding the content they need or getting things done.

In his full-day seminar, Luke Wroblewski, author of the popular book, Site Seeing: A Visual Approach to Web Usability, will share practical insights and strategies for boosting your site's visual appeal while directing and delighting your users. When users interact with your site, they are relying on the visual presentation to tell them what the site has to offer and how they can make use of it. As a result, the more emphasis you place on communicating visually, the easier it is for people to understand and use your interface designs.

Through a series of presentations, interactive discussions, and hands-on exercises, Luke will teach you the core visual design principles that will affect your site's success.

Content Page Design Best Practices

In today’s social, distributed, search-driven web, customers are finding their way to web content through an increasing number of distinct experiences. Yet, when people arrive at most web pages, the experience they get isn't optimized for this context. Instead, most content pages remain more concerned with their own context than the context of their users. These pages remain designed as if they were primarily accessed from a web site's home page, or a carefully thought-out selection from the site's information architecture.

To address these issues, Luke Wroblewski outlines best practices for web content page design that focus on appropriate presentations of content, context, and calls to action. Specifically: how can content be optimized to meet user expectations as they arrive from a diverse number of access points; what is the minimum amount of context required to frame content appropriately; how can the most relevant calls to action be presented to maximize user engagement? By applying these considerations, you'll deliver amazing content experiences for your users.

Hope to see some of you there!