Data Monday: US Smartphone Market

by Luke Wroblewski October 31, 2010

US smartphone market share numbers for the third quarter of 2010 are out. Here's the latest data on Android, iOS, and RIM's share:

  • Four of the top five handset models bought by US consumers (in Q3 2010) were smartphones: Apple iPhone 4 (smartphone), BlackBerry Curve 8500 series (smartphone), LG Cosmos (messaging phone), Motorola Droid X (smartphone), HTC EVO 4G (smartphone). (NPD source)
  • Android OS was installed in 44% of all smartphones purchased in Q3 2010 -an increase of 11 percentage points since Q2. (NPD source)
  • Apple iOS held relatively steady rising one percentage point to 23%. (NPD source)
  • RIM OS fell to third position declining from 28 percent to 22%. (NPD source)
  • Android is up 1,309% worldwide from this time last year, taking over 43.6% of the US smartphone market in Q3 2010. (Canalys source)
  • Apple captured 26.2% of the US smartphone market in Q3 2010 and jumped into the lead when it comes to hardware. (Canalys source)
  • RIM OS had 24.2% of the US smartphone market in Q3 2010. That's a swap from last quarter, where BlackBerries beat iPhones 32 to 21.7%. (Canalys source)