Data Monday: Video Online

by Luke Wroblewski July 18, 2010

Last October, I pulled together some of the latest numbers highlighting the growth of video on the Web. Time for an update especially one that includes mobile!

  • YouTube consumption on mobile devices has grown considerably: playbacks were up 160% in 2009 over the previous year. (source)
  • YouTube Mobile now receives more than 100 million video playbacks a day. This is roughly the number of daily playbacks that YouTube.com was streaming when they were acquired by Google in 2006. (source)
  • 24 hours of video is uploaded to YouTube every sixty seconds. (source)
  • On May 20, 2009, YouTube announced that its users were uploading 20 hours of video per minute. That means in a 10-month time frame, YouTube uploading has increased by more than 17%. (source)
  • YouTube saw record viewership in May 2010 with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time. The report also showed that 144.1 million viewers watched 14.6 billion videos on YouTube.com which works out to 101.2 videos per viewer. (source)
  • Hulu came in second with 1.2 billion videos, or 3.5 percent of all online videos viewed, a slight increase from April. The average Hulu viewer watched 27.0 videos, totaling 2.7 hours of video per viewer. (source)
  • 183 million U.S. Internet users watched online video during May 2010 compared to 178 million in April. 84.8% of the total U.S. Internet audience viewed online video. The duration of the average online video was 4.3 minutes. (source)
  • Hulu served more than 566 million video ads in June to 7.6% of the U.S. population in June. By comparison, Google's sites, including YouTube and Google's ad network, served just over 200 million ads to 15.6% of the country. (source)