Data Monday: Digital Video

by Luke Wroblewski October 25, 2009

The market for digital video continues to expand. Some of the latest numbers:

  • YouTube is serving well over a billion views a day globally. (source)
  • Of the 115 million estimated households in America, 9.6% now subscribe to Netflix. (source)
  • 42% of Netflix subscribers streamed at least 15 minutes of one TV episode or movie during the third quarter of 2009. That is a 145% increase compared to last year. (source)
  • AT&T's U-Verse IPTV offering reported a net gain of 240,000 U-Verse TV subscribers in the third quarter of 2009, moving to a total 1.8 million subscribers. (source)
  • Verizon added 191,000 new FiOS TV customers in the third quarter of 2009 for a total of 3.3 million. (source)
  • Cisco said that worldwide, a broadband-connected household consumes 11.4 GB of data per month with 4.3 GB of that being video, social networking or collaboration. This amount is roughly the equivalent of approximately 20.5 short- form Internet videos or approximately 1.1 hours of Internet video. (source)
  • 161 million US Internet users watched online video during August 2009, the largest audience ever recorded. (source)
  • Online video reached another all-time high in August with more than 25 billion videos viewed during the month. 81.6 percent of the total U.S. Internet audience viewed online video. (source)
  • The average online video viewer watched 582 minutes of video, or 9.7 hours. (source)
  • 120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer). 44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer). The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer. (source)
  • The duration of the average online video was 3.7 minutes. (source)