Data Monday: Pre-launch iPad Activity

by Luke Wroblewski March 22, 2010

Apple's much anticipated iPad personal computing device will be in people's hands on April 3rd. Here's some of the activity going on before then.

  • Apple has taken "hundreds of thousands" of pre-orders for the iPad. (source)
  • Apple is on track to sell more iPads in its first three months on sale than it did iPhones. Apple sold around 1.2m iPhones in the three months following its launch in June 2007. (source)
  • FBR Capital, thinks Apple could sell 5 million iPads in the first half of the year, outselling the lifetime purchases of the Amazon Kindle. (source)
  • Piper Jaffray says 4 million iPads will be sold in 2010, and another 8 million will fly off shelves in 2011. (source)
  • iPhone OS developer activity has increased by 185% since Apple announced the iPad. (source)
  • Gaming is by far the most popular category (44%) of iPad apps being tested now. Entertainment (14%), Social Networking (7%), and Sports (6%) are the next most popular categories. (source)
  • In pre-orders, customers preferred the Wi-Fi-only iPad (69%) over the Wi-Fi plus 3G model (31%) by roughly two to one. (source)
  • iPad pre-orders were almost evenly split among the 16, 32 and 64 GB models, with a slight preference for the least-expensive 16 GB model. (source)
  • Internet users were as aware of the upcoming iPad as they are of Amazon’s Kindle, the dominant e-book reader today. Fifteen% of survey respondents said they were “seriously considering” buying the iPad in the next three months, which was slightly higher than the 14% of respondents who are considering buying the Kindle in the same period. (source)
  • The market for mobile device software programs should rocket to 17.5 billion dollars (US) within three years. (source)
  • Downloads of mobile applications to handsets will leap from slightly more than seven billion in 2009 to nearly 50 billion in 2012. (source)

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