Design Skills for Strategy: the short version

by Luke Wroblewski December 3, 2008

Here’s an abridged version of four core design considerations that provide unique value to strategic decision-making:

  • Pattern Recognition: allows us to identify relationships within information. (the data).
  • Story Telling: gives us a way to organize data into something meaningful by focusing on a big idea and supporting messages (the synthesis).
  • Visual Hierarchy: gives us a way to tell the story effectively (the means).
  • Empathy: allows us to make the story memorable and impactful (the meaning).