VizThink 08: Influencing Strategy by Design

by Luke Wroblewski February 2, 2008

Influencing Strategy by DesignIn my Influencing Strategy by Design session at VizThink 2008 I discussed how can we put visual thinking to work in the corporate boardroom. In particular, how a visual thinking toolkit (pattern recognition, storytelling,visual communication, and empathy) can be effectively employed to synthesize and communicate clear, actionable strategies.


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Influencing Strategy by Design (4.1 MB PDF)

Official Description

How can we put visual thinking to work in the corporate boardroom where text-heavy mission statements and spreadsheets continue to reign supreme? Through case studies and interactive examples, this session will outline how the tenants of visual thinking (pattern recognition, storytelling,visual communication, and empathy) can be effectively employed to synthesize and communicate clear, actionable strategies. We’ll discuss how to use this visual thinking toolkit to kick-start key discussions that ultimately impact business direction by illuminating important business decision-drivers like market or user research, product analytics, financials, and product ecosystems. Join us as we discuss how to maximize a visual thinker’s ability to help their organization make better decisions.