Data Monday: iPhone Pre-orders

by Luke Wroblewski September 16, 2012

It's no surprise that Apple's iPhone 5 is welling extremely after being announced last week. But how does it compare to earlier iPhone launches? The answer is 2x.

  • Pre-orders of the iPhone 5 crossed 2,000,000 in 24 hours. (source)
  • Pre-orders of the iPhone 4S topped 1,000,000 in a single day. (source)
  • Pre-orders of the iPhone 4 hit 600,000 preorders on its first day. (source)
  • Pre-orders of the iPhone 3GS hit 60,000 just after 24 hours. (source)