Data Monday: Mobile Only

by Luke Wroblewski September 18, 2011

By 2015 40% of the World's population will have access to the Internet. But a surprising number of people will be mobile first or mobile only users.

  • Worldwide mobile data traffic is due to increase 26-fold to 75 exabytes annually. That's the equivalent of 75 times the amount of global Internet IP data in the year 2000. (source)
  • Mobile data traffic is now outpacing fixed broadband traffic. Last year, it grew 4.2 times as fast. (source)
  • By 2015 more U.S. Internet users will access the Internet through mobile devices than through PCs or other wireline devices. (source)
  • 25% of U.S. smartphone owners, about 22 million Americans, say that they mostly go online using their phone, rather than with a computer. (source)
  • The average U.S. mobile data user will be consuming 675MB of data per month by the end of this year. (source)
  • Almost half of UK internet users are going online via mobile phone data connections. (source)
  • 22-25% of US and UK mobile Internet browsers never or infrequently use the desktop Internet. (source)
  • More than 50% of Asian and African mobile internet users as well as more than 20% of users in developed markets, such as the UK and US do not use the internet on a PC. (source)
  • In India 49% of people who are using the mobile Internet either never, or infrequently, access the Internet from a computer. (source)