Event: Higher Education Web Symposium, Philadelphia

by Luke Wroblewski May 22, 2008

July 15-16th I’ll be speaking and presenting a workshop at the University of Pennsylvania Higher Education Web Symposium in Philadelphia, PA. On Tuesday, July 15th, I'll be teaching a full day workshop on Web Form Design.

I've compiled lots of material on just about every aspect of form design you could imagine including (but not limited to): form organization, conversational inputs, group distinctions, paths to completion, minimal distractions, tabbing, label alignment, input field lengths, required inputs, flexible inputs, additional inputs, flexible inputs, messaging, input groups, actions, inline validation, help & tips, gradual engagement, and more! As this workshop has filled up fast, sign up while there's still room.

I'll also be giving a 90min version of the workshop on Wednesday, July 16th. Hope to see some of you there!

Official Description

In the world of Web applications, forms bridge the gap between people, their information, and your product or service. From registration forms that welcome new customers to checkout forms that finalize e-commerce transactions, Web forms frequently broker crucial online interactions.

In his full-day workshop, Luke Wroblewski, author of the upcoming book, Web Form Design Best Practices, will walk you through design considerations and best practices of form design culled from international site-tracking, usability testing, eye-tracking studies, and over eleven years of designing Web applications. He'll outline how the interaction and visual design of Web forms can make the difference between acquiring a customer and completing a transaction or not.

Through presentations, discussions, and hands-on exercises, attendees will learn how different types of forms, input fields, input labels, validation, feedback, calls to action, and surrounding visual elements can support or impair different aspects of user behavior. The workshop is structured to provide attendees with an understanding of the right "best" practices for their specific context, so they can quickly go from the quintessential design answer of "it depends" (on the business goals, user needs, and context of your forms) to actionable solutions. After this workshop, you'll never look at web forms the same way again.