Data Monday: Kindle Device Sales

by Luke Wroblewski February 6, 2012

Amazon is making a big push into digital content on the back of Kindle e-readers and tablets. If this holiday season is any indication, their strategy is paying off. Here's the latest numbers.

  • The share of adults in the United States who own e-book readers jumped from 10% to 19% between mid-December and early January. (source)
  • Amazon sold more than one million Kindles a week in December. In total Kindle device sales tripled over the holidays. (source)
  • Since its introduction 13 weeks ago, the Kindle Fire has become the best-selling, most-gifted and most-wished-for product on Amazon. (source)
  • The Kindle Fire overtook the Galaxy Tab in application sessions among all Android tablets within a few months. Kindle Fire represents 35.7% of sessions and Galaxy Tab represents 35.6%. (source
  • Gifting of Kindle books was up 175 percent between this Black Friday and Christmas Day compared to the same period in 2010 and Christmas Day was the biggest day ever for Kindle book downloads. (source)
  • Amazon's Kindle Lending Library now has over 75,000 books that Amazon Prime members who own a kindle can borrow once a month, with no due dates. As of November, the Kindle Lending Library only had around 5,000 books. (source)
  • The #1 and #4 best-selling Kindle books released in 2011 were both published independently by their authors using Kindle Direct Publishing. (source)