Data Monday: Facebook Stats

by Luke Wroblewski September 6, 2009

Recent numbers on Facebook's usage and growth:

  • More than 250 million active users (source)
  • More than 120 million users log on to Facebook at least once each day. (source)
  • More than two-thirds of Facebook users are outside of college. (source)
  • The fastest growing demographic is those 35 years old and older. (source)
  • 54.6% of users are female. (source)
  • There are 16.5% less high school users, and 21.7% less college users. (source)
  • There has been a staggering increase in the number of 55+ users – with total growth of 513.7% in in the last six months alone. (source)
  • Average user has 120 friends on the site (source)
  • More than 5 billion minutes are spent on Facebook each day (worldwide) (source)
  • More than 30 million users update their statuses at least once each day (source)
  • More than 8 million users become fans of Pages each day (source)
  • Facebook holds 15 billion photos. (source)
  • Facebook users are adding photos at a rate of 1 billion photos a month. (source)
  • More than 10 million videos uploaded each month (source)
  • More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week (source)
  • More than 2.5 million events created each month (source)
  • More than 45 million active user groups exist on the site (source)
  • About 70% of Facebook users are outside the United States (source)
  • Every month, more than 70% of Facebook users engage with Platform applications (source)
  • More than 200 applications have more than one million monthly active users (source)
  • There are more than 30 million active users currently accessing Facebook through their mobile devices. (source)
  • People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users. (source)