Know Your Core: Providing Focus for Web Applications

by Luke Wroblewski June 8, 2009

In my Communication Design column in UXmatters this quarter, I discuss the importance of defining and focusing on a "core" for Web applications.

Check out the article at UXmatters: Know Your Core: Providing Focus for Web Applications

To stand out from the burgeoning number of products online and help your organization make the right decisions about what to build, it’s crucial to develop and stay focused on a clear value for your Web application that is distinct and obvious. In other words, you need to know your product’s core:

  • Be able to define your product clearly and concisely.
  • Build what defines your product first and hold it sacred.
  • Grow outward from your product’s core.

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