Data Monday: Time Spent on Mobile Each Day

by Luke Wroblewski July 28, 2013

Yes, people spend lots of time on their mobile devices but how much? Looking at a number reports in the past 18 months shows the average for US and UK consumers is almost two hours.

  • A report from Experian Marketing Services found iPhone users spend an average of 1 hour and 15 minutes on their phones daily, as opposed to 49 minutes for Android users. (source)
  • 1,055 of Americans surveyed spent 2 hours and 22 minutes a day with their phones. (source)
  • Americans who own smartphones or tablets spend, on average, 2 hours and 38 minutes on their mobile devices. (source)
  • A study of smartphone users in the UK how they spend 1 hour and 59 minutes a day using their mobile. (source)