Data Monday: Wall Sized Screens

by Luke Wroblewski September 27, 2009

Microsoft CEO, Steve Ballmer, recently espoused the move toward "three screens and the cloud". In addition to palm-sized (mobile), and lap-sized (PC) screens, the TV screen experience is growing in relevance. As such, here's some recent data and forecasts on wall-sized (TV) screens:

  • Consumers spent an average of 153:27 hours a month watching TV in the home in Q1 2009. They spent an average of 29:15 hours a month on the Internet (work & home) during the same period. (source)
  • TV watching is up from 7:30 minutes per day in 1999 to 8:46 minutes per day in 2008. (source)
  • Younger demos’ screen usage is more dispersed but 56.4% of 18-24’s screen viewing is on their “first screen”. (source)
  • 34% of the time people are on the Internet they are also watching TV. 4% of the time people are watching TV they are also on the Internet. (source)
  • By 2015 more than 12 billion devices will be capable of connecting to 500 billion hours of TV and video content. (source)
  • By 2013 90% of all IP traffic will be video; 60% of all video will be consumed by consumers over IP networks. (source)
  • 1.2 million 3D capable sets will be in American homes by the end of 2010. That figure is expected to rise to 9.7 million, or 8% of households, by 2013. (source)