Event: Web 2.0 Expo 2007

by Luke Wroblewski April 13, 2007

On Wednesday, April 18, 2007 at 3:20pm, I'll be speaking at the Web 2.0 Expo at Moscone West, San Francisco, CA. My talk is on Designing for Web 2.0: The Visual Ecosystem:


As a predominately visual medium, the Web has always benefited from the appropriate use of Visual Communication principles: balance, proportion, contrast, color, and typography. But the Web has also had its own set of unique considerations: screen resolution, browsers, platforms, and multiple devices. With Web 2.0, these considerations have expanded to include a new array of services to remix and distribute micro-content (APIs, RSS), as well as participatory content created by communities.

How can visual design enhance user experience when your audience might be coming from a browser, an RSS feed, or a widget? How does visual design communicate your brand when your brand is created daily by your community? This presentation will address these questions and more with an overview of key Visual Communication principles and before and after examples that illustrate how to optimize your visual vocabulary for Web 2.0 and beyond.

Hope to see some of you there!