Data Monday: iPad Share

by Luke Wroblewski July 31, 2011

As the debate about post-PC computing continues, I thought it would be useful to check in on the poster-child of the post-PC world: Apple's iPad. Here's an overview of the iPad's current market and browser share.

  • It’s only been a year and a few months since Apple’s iPad launched, but as of last quarter, it has already passed (9.2 million iPads for $6 billion in revenue) Apple’s 27-year-old Mac business (3.9 million Macs for $5.1 billion) in revenue. (source)
  • While Windows continues to be dominant in PC+tablet platform sales with 84% of units sold in the last quarter, the growth belongs to tablets which captured about 90% of it. (source)
  • Apple's iPad represents 89% of tablet traffic across all markets. In the US the figure is 97% (source)
  • The iPad accounts for 1% of the global web browser market and 2% in the US. (source)
  • This means that for every thousand page views by a tablet, 965 come from an iPad, 19 from a Galaxy Tab, 12 from a Xoom and 3 from a PlayBook. With 25m iPads sold, that would imply (on a like-for-like basis) that there are something like half a million Galaxy Tabs in use, and 325,000 Xooms. (source)
  • In the US mobile browser market, the iPad grabs 25.5% which trails the iPhone (35.2%) and Android devices (31.6%). (source)
  • In Canada, the iPad drives 33.5% of all non-PC traffic (source)