Audio: Why Logos are Irrelevant

by Luke Wroblewski April 22, 2008

Why Logos are IrrelevantI had the opportunity to join Brian Zmijewski's Why Logos are Irrelevant panel at SxSW 2008 along with Christina Wodtke (LinkedIn), and Jeremy Britton (Zurb Inc.).

While the panel title might suggest we advocated the death of all logos, the heart of the conversation was about the shifting value of logos in a world of infinite shelf space, digital identity, and the rapid iteration online products and services are afforded by low barriers to entry.

An audio broadcast of the panel is now available: Logos: Why They're Irrelevant and Can Actually Hurt Your Business (27.9 MB MP3)

Notes on the panel: SxSW 2008: Why Logos are Irrelevant