Design Vision Complete

by Luke Wroblewski March 19, 2006

The Design Vision conversation between Luke Wroblewski, Dirk Knemeyer, Bob Baxley, and Jim Leftwich has wrapped up and the full text is available in PDF format.

Design Vision (PDF) –a conversation about the role of design-driven leadership in the product development process.


About Design Vision:

In the later half of January 2006, a group of designers with nearly 50 cumulative years of experience designing products for companies like Adobe, Apple, eBay, Macromedia, Nike, Palm, and Yahoo got together to talk about design vision. It was a concept for which we all had a personal definition -forged by our unique experiences and insights. Yet we all recognized the important role design vision played in our lives as designers so we took the first step toward a public discussion about what it can do for you, your organization, and your products.