Data Monday: Mobile Market Snippets

by June 27, 2011

My last look at the mobile market dug into what was happening behind the scenes. As usual, things are changing rapidly, so here's a few random data snippets on what's happening in mobile now.

  • After the Verizon iPhone launched in the U.S., Android suffered its first quarterly decline. Apple's share of the U.S. smartphone market gained 12.3% to 29.5% in the March quarter while Android's share in the U.S. fell from 52.4% to 49.5% — its first sequential loss in any region of the world since early 2009. (source)
  • Mobile devices, led by the iPad and Android phones and tablets, have overtaken computers on Wi-Fi networks. In 2010, Windows and Mac OS X accounted for 64% of devices that accessed Wi-Fi networks, while iOS accounted for 32% and Android was just 1%. A year later, iOS and Android now represent 58% of Wi-Fi devices, while Windows and Mac OS X account for 36%. (source)
  • The iPhone was the most popular device on Wi-Fi networks, with a 32% share. Android accounted for 11% of devices, equal to the iPod touch alone. (source)
  • The iPad represents 89% of tablet traffic across all markets. In the US the figure is 97%. Apple has sold roughly 25 million iPads to date globally. (source)
  • January to March 2011, 37% of mobile subscribers in the US used Apps, and 39% used a mobile browser. (source)
  • PayPal is seeing up to $10 million in mobile Total Payments Volume a day (June 2011) – a big increase from the $6 million they reported in March 2011. PayPal currently has eight million customers who are regularly making purchases on their mobile phones, up from a previously reported six million users. (source)
  • PayPal raised their 2011 Mobile Total Payments Volume (TPV) projections to $3 billion. This is the third time they've had to update mobile 2011 projections. They first predicted $1.5 billion in 2011 mobile payments volume. In February, they upped that to $2 billion and just a few months later, they have now added another billion to that number. (source)