iPhone 5 Launch: Just Apple's Numbers

by Luke Wroblewski September 12, 2012

At the September 2012 iPhone launch, Apple CEO Tim Cook shared recent numbers on Apple's "post-PC" sales. Here's just the data from his presentation:

  • 400m iOS devices have been sold to date. (source)
  • 17m iPads sold in April to June of 2012. That's more iPads than any PC manufacturer sold of their entire lineup. (source)
  • 84m iPads have been sold to date. Note this category of computers didn't exist two and half years ago. (source)
  • 68% of worldwide tablet marketshare is iPad. (source)
  • 91% of all the web traffic from tablets comes from iPad. (source)
  • 700k apps are now in the Apple app store. 250k have been tailored for the iPad. (source)
  • 90% of the apps in that 700k are downloaded every month. The average customer has downloaded over 100 apps. (source)
  • 2/3rds of iTunes downloads come from iOS. (source)
  • 435 million iTunes accounts now & 200m customers use iTunes in the cloud. (source)
  • 350m iPods have been sold to date. (source)
  • 26 million songs on iTunes Store, with 20 billion songs purchased in past 9 years. Now available in 63 countries. (source)
  • 27% marketshare of notebooks in the United States. Ranked number one. (source)
  • 7m copies of Mountain Lion upgrades to Mac OSX. (source)
  • 83m visitors to Apple retail stores in last year. 380 stores now open across 13 countries. (source)

Compare those numbers to the ones Apple shared at the last iPhone launch (October 2011).

  • 250 million iOS devices sold to date. (source)
  • More than 500,000 apps are available in the App Store, 140,000 are specifically for the iPad. (source)
  • Over 300 million iPods were been sold to date. (source)
  • 16 billion songs downloaded and 20 million songs available on iTunes. (source)
  • Six million copies of Lion have been downloaded so far. That's 80% more than Snow Leopard (the previous OS release). It took 20 weeks for Windows 7 to reach 10% of the Windows install base. It took Lion two weeks. (source)
  • Apple has 357 total stores in 11 countries. (source)