Apple's Market Share & Sales

by Luke Wroblewski October 3, 2011

At the October 2011 iPhone event, Apple CEO Tim Cook shared recent numbers on Apple's "post-PC" sales and market share. Here's just the data from his presentation:

  • 250 million iOS devices (iPhones, iPods, iPads) have been sold to date.
  • People have download 18 billion apps from the Apple App Store. Now downloading more than a billion per month.
  • More than 500,000 apps are available in the App Store, 140,000 are specifically for the iPad. Apple has paid out $3 billion to developers.
  • there are 67 million game center accounts.
  • 92% of Fortune 500 companies are testing or deploying iPads. Over 80% of the hospitals in the US are now testing or piloting iPad. Every state in the US has an iPad deployment program either in place or in pilot. 1,000 schools have a 1:1 program.
  • 125% year-over-year growth for iPhone sales. Smartphone sales are up 74% in the same period. iPhone is five% of the overall mobile phone market.
  • The iPhone 4 now makes up half of the overall iPhone market.
  • iTunes is the number one music store in the world with 16 billion songs downloaded and 20 million songs available.
  • iPod has iPod 78% market share of portable music players. Over 300 million iPods have been sold to date. 45 million iPods from July 2010 to June 2011. It took Sony 30 years to sell 220,000 Walkman casette players.
  • Apple is approaching 60 million Mac users worldwide. This amounts to 23% market share for Apple as of August 2011.
  • The Mac platform has grown by 23% since last year. The PC grew 4%.
  • The MacBook Pro and the iMac are the number one best selling notebook and desktop in the United States.
  • Six million copies of Lion have been downloaded so far. That's 80% more than Snow Leopard (the previous OS release). It took 20 weeks for Windows 7 to reach 10% of the Windows install base. It took Lion two weeks.
  • Apple has 357 total stores in 11 countries.
  • 100,000 visitors stopped by on opening weekend at Apple's store in Shanghai. When the LA store opened, it took a month to hit 100,000 people.

Here's what these numbers looked like at previous events. Obviously a lot of growth but the real story is Apple's expansion into more and more categories: games, tablets, music, apps, etc.