Data Monday: Apple Hardware Sales

by Luke Wroblewski August 10, 2009

Recent numbers on Apple Inc.'s hardware sales:

  • Apple is only the fifth-largest handset vendor, but claimed nearly a third of handset industry profits in the first half of 2009 (source)
  • Apple’s iPhone accounted for only 8% of handset industry revenues but 32% of industry operating profits (source)
  • In the PC industry, the company enjoys an estimated 25% of industry profits, despite capturing only 6% of industry revenues (source)
  • Apple has a 91% share of the $1,000-plus computer market (source)
  • The iPod, once Apple’s No. 1 source of revenue, fell into third place after the Mac (No. 1) and the iPhone (No. 2) (source)
  • As recently as 2006, the iPod leg accounted for 55.5% of Apple’s revenue. By last quarter, its share had shrunk to less than 18% (source)
  • iPod touch sales grew more than 130% year-over-year (source)
  • iPod has 70% share of US market, top selling MP3 player (source)