Event & Discount Code: Web App Summit 2008

by Luke Wroblewski February 28, 2008

Web App Summit 2008On March 26th I'll be presenting a full day workshop on Web Form Design at Web App Summit 2008 in San Diego, CA. In addition to workshops, Web App Summit features talks on designing and implementing Web applications from fantastic designers and developers.


If you’re interested in attending, feel free to use my conference discount code (WROBLEWSKI) that saves you money on registration and gets you a free iPod nano.

Web Form Design Best Practices In the world of Web applications, forms bridge the gap between people, their information, and your product or service. From registration forms that welcome new customers to checkout forms that finalize e-commerce transactions, Web forms frequently broker crucial online interactions.

In his full-day workshop, Luke Wroblewski, author of the upcoming book, Web Form Design Best Practices, will walk you through design considerations and best practices of form design culled from international site-tracking, usability testing, eye-tracking studies, and over eleven years of designing Web applications. He'll outline how the interaction and visual design of Web forms can make the difference between acquiring a customer and completing a transaction or not.

Through presentations, discussions, and hands-on exercises, attendees will learn how different types of forms, input fields, input labels, validation, feedback, calls to action, and surrounding visual elements can support or impair different aspects of user behavior. The workshop is structured to provide attendees with an understanding of the right "best" practices for their specific context, so they can quickly go from the quintessential design answer of "it depends" (on the business goals, user needs, and context of your forms) to actionable solutions. After this workshop, you'll never look at web forms the same way again.

Hope to see some of you there!