Primary & Secondary Actions in Web Forms

In recent months, I’ve been working on refining the design recommendations in my upcoming book, Web Form Design Best Practices, through actual usage data. To that end, I’ve had the pleasure of working with London-based usability firm Etre on several eye-tracking and usability studies focused on specific aspects of Web form design. One of these tests focused on the distinction between primary and secondary actions.

In order to assess which design considerations are most pertinent for primary and secondary actions, we tested six variations on 23 people using eye-tracking and usability metrics. We just published the results of this testing in the following article:

Primary & Secondary Actions in Web Forms (published August 25 2007)

Additional Web form design eye-tracking and usability research will be made available exclusively in Web Form Design Best Practices available January 2008.

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