Event & Discount Code: UI15 Conference

by Luke Wroblewski October 21, 2010

On November 8th I'll be presenting a full day workshop on Web Form Design and Beyond at User Interface 15 Conference in Boston, MA. In addition to the workshop, I'll be doing a featured talk on Why You Should Design for Mobile First on November 9th.

User Interface 15 Conference

If you’re interested in attending, feel free to use my conference discount code LUKE to receive $400 off the current full conference registration price or $50 off a day.

Web Form Design and Beyond

Forms come in all shapes and sizes, from a simple single-field search box to a multi-page tax return. However, as Luke wrote in his bestselling book, Web Form Design, “Forms suck.” Nobody gets excited about filling them out. Nobody tweets about how much fun it is to sign up for a new subscription or answer 10 billion questions when applying for auto insurance.

Yet our businesses live and die by the design of our forms. If we do a great job, folks buy our products and inquire about our services. If we do a poor job, they abandon the form, or worse, enter information that doesn’t help us achieve our goals. Great online experiences require great forms—there’s no getting around that.

Luke will show you how to optimize your conversion and enhance your forms’ usability. You’ll see the latest data on the best design for input fields, label text, alignment, required fields, optional fields, designing for tabbing, international addresses, and more. In addition, this year he has added some truly sexy topics to his workshop, exploring the latest in mobile web apps, rich interaction techniques (like accordion forms and inline validation), and gradual engagement methods.

Why You Should Design for Mobile First

For years, most Web teams have designed for the desktop. Mobile, if it even happened, was a port off the desktop version, designed and built before anyone even considered the mobile experience. This made perfect sense for a while. Browsing the Web on mobile phones was painful; carriers controlled access to the Web on their devices; and mobile network speeds made everything often grind to a halt.

But things have changed so dramatically over the past few years that starting with the desktop may be an increasingly backwards way of thinking about a Web product. Designing for mobile first can not only open up new opportunities for growth, it can lead to a better overall user experience for a Web site or application.

In this session, Luke Wroblewski will dig into the three key reasons to consider mobile first: mobile is seeing explosive growth; mobile forces you to focus; and mobile extends your capabilities.

Hope to see some of you there!