Data Monday: Holiday E-commerce & Mobile

by Luke Wroblewski December 12, 2010

This year e-commerce sales on Black Friday and Cyber Monday swelled. With no small help from the growth of mobile. Here's how things fared:

  • Cyber Monday reached $1.028 billion in online spending, up 16% versus year ago, representing the heaviest online spending day in history and the first to surpass the billion-dollar threshold. (source)
  • Cyber Monday’s growth in sales versus year ago was driven primarily by an increase in average spending per buyer (up 12%) while the number of buyers on Cyber Monday grew by a lower 4 percent to 9 million. The average spending per transaction grew 10 percent to $60.05, while the total number of transactions increased 6 percent to 17.1 million. (source)
  • Black Friday (November 26) saw $648 million in online sales, making it the heaviest online spending day to date in 2010 and representing a 9% increase versus Black Friday 2009. (source)
  • Amazon Sites was the most visited retail property on Black Friday, growing 25% from the corresponding shopping day a year ago. (source)
  • For the holiday season-to-date, $13.55 billion has been spent online, marking a 13% increase versus the corresponding days last year. (source)
  • eBay sales in the U.S. from its suite of mobile apps nearly doubled over Black Friday 2009. (source
  • On Black Friday, eBay saw a 30 percent increase in mobile bidding activity, compared to the previous year. (source
  • eBay owned PayPal reported a 27 percent increase in total payment volume on Black Friday 2010, compared to the previous year. Generally, PayPal saw an approximately 310 percent increase in mobile shopping on Black Friday. (source
  • Black Friday 2010 resulted in 21 percent more total payment volume compared to Thanksgiving 2010 and 19 percent more payment volume compared to an average Friday in 2010. (source