Data Monday: How do People Share Content?

by Luke Wroblewski March 1, 2010

As sharing controls continue to pop up across the Web, it's worth understanding how people are using them. To that end, here's a compilation of the sharing behavior seen across several of these in recent months.

  • Gigya sharing activity from February 2010: Facebook 44%, Twitter 29% Yahoo 18%, MySpace 9% (source)
  • AddThis sharing activity from February 2010: Facebook 33%, Email 13%, Twitter 9%, Google 6%, MySpace 6% (source)
  • Tell-A-Friend sharing activity from November 2009: 59% of all shares on the widget were done via email, 25% via instant messenger and just 14% were passed along on networks like Facebook (11%) and Twitter (1%). (source)
  • ShareThis sharing activity from October 2009: 46.4% of all shares on the widget were done via email, 33.32% via Facebook and 5.82% through Twitter. (source)
  • AddToAny sharing activity from July 2009: Facebook has 24% of shares using their widget, Email has 11.1% and Twitter has 10.8% (source)