In my Web Application Hierarchy presentation at An Event Apart San Francisco 2008, I walked through the importance of visual hierarchy, visual principles for developing effective hierarchies, and utilizing applications of visual hierarchy to communicate central messages, guide actions, and present information.
Web Application Hierarchy (2.9 MB PDF)
Web Application Hierarchy -Jeremy Keith
When a potential customer makes it to one of your pages, what will they do? Do you want them to sign up, share knowledge, buy something, or dive deeper into your content? Don’t leave these decisions to chance. Learn how people scan web pages and how to guide users through key content and actions using visual hierarchy to construct meaningful, prioritized page layouts. Multiple before and after examples will be shown.