Event: UIE Web App Summit

by Luke Wroblewski January 1, 2007

On January 22nd I’ll be giving two talks at the UIE Web App Summit in Monterey, CA. The folks at User Interface Engineering (UIE) have put together a very comprehensive event that covers Web application design best practices, principles, innovations, and future directions.

If you’re interested in attending, drop me a note and I’ll send you a conference discount code that saves you money on registration and gets you a free iPod shuffle.

Here's a summary of the presentations I'll be giving at the UIE Web App Summit :

Best Practices for Form Design

“In the world of Web applications, forms bridge the gap between people, their information, and your product or service. From registration forms that welcome new customers to checkout forms that finalize e-commerce transactions, Web forms frequently broker crucial online interactions.

In this session, Luke will walk you through the considerations and best practices of Web form design culled from international usability testing, eye-tracking studies, and over ten years of designing Web applications. He’ll outline how the interaction and visual design of Web forms can make the difference between acquiring a customer and completing a transaction or not.”

Web Application Page Hierarchy

"When a potential customer makes it to one of your Web application’s pages, what will they do? Do you want them to sign up, contribute their knowledge, make a purchase, dive deeper into your content? Clearly, these are decisions you don’t want to leave up to chance.

In this session, Luke will outline the way people naturally scan Web pages and explain how you can guide users through key content and actions using visual hierarchy to construct meaningful, prioritized page layouts. You’ll be taken through several before and after examples with explanations of how a page’s content was prioritized, why, and how that priority is being communicated to users so they don’t need to rely on chance to use your Web application.”

Hope to see some of you there.