Data Monday: Netflix Usage

by Luke Wroblewski November 14, 2010

A few months ago I summarized the proliferation of Netflix's on-demand video service on networked consumer devices platforms like gaming consoles, smart phones, media players, networked TVs, tablets and more. Is this strategy paying off for the company? Here's the latest data:

  • Netflix represents more than 20% of downstream Internet traffic during peak times in the U.S. (source)
  • Netflix provides its Internet streaming service on more than 100 devices, including TiVo DVRs, Roku, Apple TV, Google TV, Microsoft Xbox 360, Sony PlayStation3, Nintendo Wii, and many Internet-connected TVs and Blu-ray Disc players. (source)
  • Netflix added nearly 2 million subscribers in Q3 2009, almost four times as many subs as they added the same quarter last year. (source)
  • The number of subscribers who sampled streaming grew from 40% in Q3 2009 to 66% in Q3 2010. (source)
  • In Q4 2010 a majority of Netflix subscribers will watch more content streamed from Netflix than delivered on DVD. (source)
  • Netflix snail-mail business will account for 35% of disc-rental spending in the U.S. this year, up from 26% in 2009. (source)