Data Monday: Internet & TV Simultaneously

by Luke Wroblewski May 22, 2011

As the number of networked devices consumers own continues to increase, it's increasingly common for these devices (laptops, mobiles, and tablets) to be used during leisure time previously dominated by TV viewing. Despite this, American's TVs are staying on and creating new mixed-modes of media consumption.

  • In June 2009, 57% of US Internet consumers watched TV and went online simultaneously at least once a month. On average these consumers spent 2 hours, 39 minutes each month simultaneously using the Internet while also watching TV. Their online experience at home is in front of the television almost a third of the time. (source)
  • In June 2010, 86% of mobile Internet users (and 92% of 13-24s) were using their mobile devices simultaneously with TV. A quarter of them said they were browsing content related to what they are watching. (source)
  • iPad users spend the greatest chunk of their time (30%) on the device in front of television. Watching TV is the most common “situational use” for iPads at 70%. (source)
  • Smartphone users spend 20% of their time on the device in front of the television. Watching TV is the second most common “situational use” (68%) for smart phones.(source)