Data Monday: iPad Launch

by Luke Wroblewski April 4, 2010

Apple's iPad was released to the public this weekend. Here's some recent data about the launch.

  • Apple announced it sold over 300,000 iPads in the US as of midnight Saturday, April 3. That’s 30,000 devices more than iPhones were purchased when they first went on sale. (source)
  • Apple also announced that iPad users downloaded over one million apps from Apple’s App Store and over 250,000 ebooks from its iBookstore during the first day. (source)
  • 74% of iPad buyers were Mac users (26% owned another kind of PC). 96% planned to continue using their computers. (source)
  • 66% owned iPhones. Only four or five respondents (1%) thought they could replace their iPhone with an iPad. (source)
  • 13% owned Amazon (AMZN) Kindles and 58% of those planned to replace it with the iPad. (source)
  • The $499 16GB iPad was the most popular (39%) followed by the 32 GB (32%) and 64GB (28%). When the iPhone first launched, only 5% bought the low-end 4GB model. (source)
  • 74% planned to use their iPads to surf the Web; 38% to read books; 32% to e-mail; 26% to watch video; 18% to play games and other apps; 8% to listen to music. (source)
  • The App Store for the iPad officially opened on Thursday April 1st with more than 2,300 apps available. (source)