Data Monday: When are People Sharing?

by Luke Wroblewski March 13, 2011

Each day, people share 110 million updates on Twitter. Each month, people share more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) on Facebook. So when does all this sharing happen?

  • Most tweets take place on weekdays. The largest peak of tweets occurs on Thursday and Friday. There is a sharp decline in the of number of tweets on weekends. (source)
  • At 11am-12pm, 51% of Twitter users are looking at tweets, but only 31% are sending them. At 4pm-5pm, 56% of Twitter users are looking at tweets, but only 39% are sending them. (source)
  • On Facebook, weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period. People are less active on Sunday compared to all other days of the week. (source)
  • The three biggest usage spikes on Facebook tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET. (source)