Apple's Numbers in January 2012

by Luke Wroblewski January 23, 2012

At Apple's October 2011 iPhone launch, CEO Tim Cook shared updated market and sales numbers. Back then Apple had sold 250 million iOS devices. Here's what the story looks like today.

  • A total of 315M iOS devices have been sold. (source)
  • 85M of these devices are using the iCloud service Apple rolled out last year. (source)
  • In the fourth quarter of 2011, Apple sold 37.04M iPhones, 15.4M iPads, 5.43M iPods, 1.4M Apple TVs, and 5.2M Macs. (source)
  • iPod Touches made up over half of iPod sales this quarter. (source)
  • Over 600,000 copies of iBooks Author have been downloaded since it was announced last week. 3 million copies of iTunes U have been downloaded. (source)
  • There were 140M downloads from iTunes on Dec 25. (source)
  • By February, iOS developers will have earned over 4 billion dollars in total sales. (source)
  • Apple retail stores are seeing an average of 22,000 customers, per store, per week. (source)