Data Monday: iPhone 4 Sales

by Luke Wroblewski July 12, 2010

Despite lost prototypes, keynote issues, and plenty of bad press about reception issues, Apple's latest iPhone has sold very well with consumers.

  • Apple sold more than 1.7 million units of the iPhone 4 in its first three days of availability. (source)
  • iPhone 4 hit 600,000 preorders on its first day alone. (source)
  • AT&T said that sales of the iPhone 4 were 10-times higher than the first day of pre-ordering for the iPhone 3G S last year. (source)
  • 77% of iPhone 4 buyers in a survey of 608 across in San Francisco, Minneapolis and New York were upgrading from a previous version. (source)
  • 54% (in the same survey) purchased the higher-capacity 32GB model, up from 43% last year. (source)
  • 28% (in the same survey) already owned an iPad. (source)
  • Last year, the iPhone 3GS sold a million units in its first three days. (source)
  • The launch of the iPhone 3G in 2008 resulted in a million devices sold in just the first three days. (source)
  • It took Apple 74 days, or approximately two and a half months, to sell its first million iPhones back in 2007. (source)