The Web 2.0 for the Enterprise: Is It Soup Yet? panel at Web 2.0 Expo discussed the role of collaborative social software within large organizations.
- Users are embracing collaborative, open tools (wikis, social bookmarks, blogs, etc.) regardless of whether the enterprise does anything about it.
- Today’s working environment is all about collaboration. There’s a shift from being an individual worker to being part of a collaborative group.
- Most software is designed for a specific use (behaviors, tasks, etc.). It’s a mistake to design software before people start using it. Emergent software enables behavior to construct itself as people interact with it.
- Need more open standards. Provide options, its not about handing over control. By using emergent software can develop something new through using it. Share control to create value.
- Emergent tools change corporate culture. People who hoard information get punished and those who share it get rewarded.
- Doing your homework on MySpace is called cheating. In the enterprise it’s called collaboration.
- If you take away the water cooler, all you will do is make people thirsty.
- Google Apps is a complement for Microsoft Office. It meets a set of different goals and augments existing solutions with collaborative features.