Data Monday: Year of the Other Tablets?

by Luke Wroblewski June 20, 2011

At Apple's Developer Conference, Steve Jobs declared 2011 was going to be the year of the iPad 2. So far, it seems to be the year of iPad competitors as well. So how are the new offerings from RIM, Motorola, and Samsung stacking up?

  • Apple has sold more than 25 million iPads since the original launch 14 months ago. (source)
  • In April of 2011, 82% of tablet owners in the Unites States had an iPad. Samsung (4%), Dell (3%), and Motorola (2%) were substantially lower. (source)
  • Motorola has shipped 250,000 of its first Android tablet, the Xoom. (source)
  • The Xoom may have a very high return rate of 7% (source)
  • RIM shipped 500,000 of their Blackberry PlayBooks.(source)
  • The PlayBook may have a higher return rate than the Xoom. (source)
  • Samsung claimed 2 million Galaxy Tabs have been sold, then back-pedaled when pressed admitting that these are in-channel sales to partners, not consumer sales. (source)
  • Samsung stated the Galaxy Tab return rate is about 2% after it was widely reported to be a staggering 16% (source)