Data Monday: Mobile Web Use vs. Mobile App Use

by Luke Wroblewski September 25, 2011

One of the appeals of a mobile Web solution over native mobile applications is the ability to reach a wider (across multiple platforms) audience. Here are some examples of companies doing just that.

  • Slightly more Americans (36.4%) use their mobile browser than access applications (34.4%). (source)
  • More than 700,000 people use the Financial Times' Web-based mobile application to access news and other content, making it more popular than the version sold in Apple's App Store. (source)
  • Facebook's top mobile client is m.facebook.com (Facebook's mobile Web site) with 18% of total new Facebook posts. Android, iPhone, and Blackberry are next each with about 4% of total new Facebook posts. (source)
  • Twitter's top mobile client is m.twitter.com (Twitter's mobile Web site) with 14% of total unique users. SMS is next with 8% of total unique users. Then Twitter for iPhone (8%) followed by Twitter for Blackberry (7%). (source)