Audio: Product Excellence Principles

by Luke Wroblewski March 22, 2009

Product ExcellenceThe team at ZURB has published audio from my Product Excellence Principles talk at the ZURB soapbox, where I discussed what defines great products and what organizations can do to deliver product excellence.


Official Description

There is no single process that will produce great results for every company, but there are tried-and-true principles that can guide teams in the right direction. Through vivid stories, Luke will showcase several of these principles in action, including:

  • Thinking "outside in" using customer insights to innovate
  • Speaking with "one voice" despite having many stakeholders
  • Defining the core essence of the product you're bringing to life
  • Building outward from this center point
  • Committing to greatness and making the time
  • Understanding when to putt and when to drive the ball forward

Thanks to the entire ZURB team for having me out!