ZURB Soapbox: Product Excellence Principles

by Luke Wroblewski March 15, 2009

In my Product Excellence Principles talk at the ZURB soapbox, I discussed what defines great products and what organizations can do to deliver product excellence.

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Product Excellence Principles (3.1 MB PDF)

Official Description

There is no single process that will produce great results for every company, but there are tried-and-true principles that can guide teams in the right direction. Through vivid stories, Luke will showcase several of these principles in action, including:

  • Thinking "outside in" using customer insights to innovate
  • Speaking with "one voice" despite having many stakeholders
  • Defining the core essence of the product you're bringing to life
  • Building outward from this center point
  • Committing to greatness and making the time
  • Understanding when to putt and when to drive the ball forward