Thriving Through Mavericks

by Luke Wroblewski October 6, 2006

Just a few days after posting my The Shifting Role of Design talk, Amazon.com sent me a book recommendation that seems to mirror some of the points I made therein:

"When it comes to thriving in a hyper-competitive marketplace, "playing it safe" is no longer playing it smart. In an economy defined by overcapacity, oversupply, and utter sensory overload--an economy in which everyone already has more than enough of whatever it is you’re selling--the only way to stand out from the crowd is to stand for a truly distinctive set of ideas about where your company and industry can and should be going. You can't do big things as a competitor if you're content with doing things a little better than the competition." -Mavericks at Work: Why the Most Original Minds in Business Win

Might be worth a read.