The $300 Million Button

by Luke Wroblewski January 14, 2009

In my book, Web Form Design, Jared Spool from User Interface Engineering (UIE) shared a story about a simple change to a Web form that produced an additional $300,000,000 of revenue for an online retailer. That story is now available on the UIE Tips site:

The $300 Million Button

The client had hired us because they were concerned about checkout-process abandonment. Their analytics were showing a 13% drop off in sales, which, based on the average value of the abandoned shopping carts, was worth about $1.2 million a year in additional revenue. Continue reading...

Improving forms, like a checkout process, can show immediate results in your design’s user experience. At this year’s UIE Web App Summit on April, 19, 2009 in Newport Beach CA and at the Interaction 09 conference on February 5th in Vancouver Canada, I'll be presenting my seminar, Web Application Form Design. If your site has forms, come learn how design can make the kind of impact Jared outlines.