Don't Think User Interface Matters?

by Luke Wroblewski January 23, 2010

"So we have been very lucky to have brought a few revolutionary user interfaces to the market in our time. First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product: the Mac, the iPod and now the iPhone."-Steve Jobs, 2007

  • Apple has a 91% share of the $1,000-plus computer market. In the first quarter of 2010, Apple sold an all-time best 3.36 million Mac units representing a 33% annual unit increase. (source, update)
  • Apple has sold over 240 million iPods and over 20 million iPod Touches. The company has a 73.8% marketshare of digital music players. (source)
  • Apple Sold over 38 million iPhones accounting for 8% of handset industry revenues but 32% of industry operating profits (source)