Mobile First! at Adobe

by Luke Wroblewski October 26, 2010

For the past year, I've been making the case that Web-based products should be designed for Mobile First. So it's great to see large companies begin to advocate this approach as well.

In his opening keynote at the Adobe Max 2010 conference, Adobe CTO, Kevin Lynch made the case for designing for mobile first. I pulled a clip from his talk (video below) where he outlines the importance of this transition.