Data Monday: Location Based Services

by Luke Wroblewski July 4, 2010

As Location Based Services (LBS) applications move beyond early adopters and into more widespread usage, they are starting to share more data. Here's the latest I could locate:

  • For the first time in its history, Foursquare passed 1 million check-ins in one day (July 3rd, 2010). (source)
  • In May 2010, Foursquare was getting an average of 600,000 check-ins per day. That's double the less than 400,000 check-ins per day in late March and up about 5X from when it hit 1 million check-ins a week in February. (source)
  • On June 29th, 2010 Foursquare had close to 1.8 million users. (source)
  • Best i can tell, Gowalla currently has close to 350 thousand users. At the end of April 2010, the service had about 250,000 users and grew about 65% in the previous month. (source)
  • Latitude, Google’s location-based service, has 3 million active users — and some 8 million have signed up since the service launched. (source)
  • Latitude has grown 30% per month each month in 2010 and over 10% of all Android users are using Latitude. (source)
  • 25% of Latitude users have zero friends connections established on the service. (source)