Data Monday: Amazon Kindle

by Luke Wroblewski January 16, 2011

Amazon doesn't disclose Kindle sales figures but here's what I managed to find on how this special purpose digital device (e-reader) is doing.

  • The third-generation Kindle is now the bestselling product in Amazon's history, eclipsing Harry Potter and the Deathly Hallows (Book 7). (source)
  • Amazon.com Inc. is estimated to have sold more than 8 million Kindle electronic-book readers in 2010, at least 60% more than analysts have predicted. (source)
  • Last year, Amazon is believed to have sold about 2.4 million Kindles.(source)
  • On Christmas Day 2010, more people turned on new Kindles for the first time, downloaded more Kindle Buy Once, Read Everywhere apps, and purchased more Kindle books than on any other day in history. (source)
  • According to a study by Amazon many of the people who are buying Kindles also own an LCD tablet. Customers report using their LCD tablets for games, movies, and web browsing and their Kindles for reading sessions. They report preferring Kindle for reading because it weighs less, eliminates battery anxiety with its month-long battery life, and has the advanced paper-like Pearl e-ink display that reduces eye-strain, doesn't interfere with sleep patterns at bedtime, and works outside in direct sunlight. (source)