Audio & Articles: The Impact of Social Models

by Luke Wroblewski November 16, 2009

TheIn my The Impact of Social Models talk at IDEA09 in Toronto, I presented an overview of the different ways social relationships are modeled in online software and examined if these distinct approaches resulted in different online behavior. Recently, Boxes and Arrows released audio recordings from the conference and I wrote a few articles on the themes I covered in my talk. Here's a compilation of both in one place.

Audio Recording

Download Audio (61.2 MB mp3)



Presentation Slides

The Impact of Social Models (8.6 MB PDF)

Articles on the Talk

Notes from Others

Official Description:

As Richard Farson’s truism “no one smokes in church no matter how addicted” points out, context informs almost everything that happens in an environment. Online social experiences are no exception.

How a product’s social model is set up can impact not only who contributes, but how much, and why. From permission-based subscriptions to one-click follows, Luke will discuss the attributes and implications of several popular social models by looking at data and behavior in the Web’s most popular social applications.