Data Monday: Mobile Market Update

by Luke Wroblewski December 20, 2009

Mobile devices are predicted to account for 30% of Internet traffic in the next three years. But what's the market look like now?

  • Smartphones generated 48% of mobile web and app traffic in November 2009, up from 30% a year ago. (source)
  • Online mobile usage is starting to match behavior on the PC-based internet more closely. In November, average monthly pageviews per user rose from 106 to 113, as average session time increased from 4:46 to 5:02. (source)
  • The percentage of mobile device requests over WiFi in the U.S. tripled in the past year. (source)
  • Google's Android went from 427,914 users in February 2009 to 1.02 million in October 2009. (source)
  • Research in Motion (RIM) went from 9.7 million Blackberry users in February to 15 million in October 2009. (source)
  • RIM says it shipped 10.1 Blackberrys in the third quarter of 2009 and signed up 4.4 million new subscribers. (source)
  • iPhone/iPod Touch impressions grew by 42 percent in November 2009. (source)
  • Apple's U.S. iPhone user base moved past Windows Mobile for the first time in October 2009 and made strides against RIM as well. (source)
  • The iPhone accounted for 71% and the iPod touch 29% of the total unique Apple users in November 2009. (source)
  • iPhone has 46.1% of the Japanese smartphone market (source) though "smartphones" are still a relatively small market in Japan. (source).
  • By the end of December, Apple will have sold 78 million iPhones and iPod touches worldwide. (source)